For the Fubon+ Digital Mission campaign, Chapter Zero designed the campaign’s key visual, social media posts, and MTR ad visuals in Causeway Bay, all centered around the excitement of completing digital missions and earning rewards.

To boost participation and create a memorable experience, we also developed an interactive game for the MTR ticketing area. Leveraging high foot traffic, we invited passersby to search for the Fubon Pig mascot on a map, snap a photo, and share it on Instagram with @fubonbankhk, encouraging their friends to join. Winners received exclusive Fubon+ Octopus cards, turning waiting time into a fun, shareable moment and driving strong social media engagement.

By integrating campaign visuals featuring the beloved Fubon Pig and Kaka characters across online and outdoor channels, we helped Fubon Bank deliver a cohesive, interactive, and rewarding campaign that built positive brand association at every touchpoint.